Link to useful Audience and Institution blog

Click HERE for the link to a very useful Audience and Institutions blog!!

New Technology in Cinemas

In the world of cinema, the future is now. Digital technology is revolutionising not only what we see at the movies, but also how it is made. Europe's computer animation business is booming, and mass distribution is getting easier, and cheaper.

This clip will help with understanding of how digital technology (technological convergence or simply 'convergence') is changing the ways in which films are being produced, distributed and consumed. 35mm films will end up in museums whilst cheaper digital downloads offering an immersive experience far greater than before will proliferate on new digital screens in multiplexes. Although the focus is French an German the fact remains that what is true of them is also relevant for us. Watching this will help in attempts to discuss 'convergence' in the consumption/exhibition part of your works and you will be able to write about the changes that digital technology will bring to both cinemas and cinema goers.

Green Zone Website

Click HERE for a link to the Green Zone website.

Consider:

- Who the target audience is
- How the website has been designed to attract and meet the needs of the target audience
- Synergy in marketing

Greengrass notes "Thrillers are in a language audiences understand," - what does this show about his previous success and what does it suggest about the setting for this film? - Read the production notes on the website.