Exam Questions
1. Eric Fellner, who heads Working Title Films argues, "It's not the film industry, it's the film business".
To what extent to you agree with this statement?
2. "Media production is dominated by global institutions, which sell their products and services to national audiences." To what extent do you agree with this statement?
3. To what extent is production, marketing and distribution important for an institution's success in the British marketplace?
4. How important is technological convergence for institutions and audiences within a media area which you studied?
5. To what extent have audiences influenced and affected an institution which you have studied?
6. Discuss the issues raised by an institution's need to target specific audiences within a media industry which you have studied.
7. To what extent has exhibition and exchange affected an institution which you have studied?
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