Monday, 11 April 2011

King's Speech PG-13 release


'The King's Speech' PG-13 Version Gets Release Date
11:49 AM 3/24/2011 by Pamela McClintock
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Weinstein Company/Courtesy Everett CollectionTWC announces the R-rated version will no longer be shown.
In an unprecedented move, the Weinstein Co. will pull the R-rated version of The King’s Speech from theaters and release a PG-13 version of the Oscar winning film on April 1 in a bid to widen the audience.

King’s Speech, which won the Oscar for best picture, earned the R-rating because of language. In the PG-13 cut, numerous “fucks” have been muted. Other times, the word "shit" had been substituted in.

The teen-friendly version will play on 1,000 screens. In order to make sure moviegoers aren’t confused, the Weinstein Co. will have to mount a nationwide marketing campaign explaining the change in rating. Whether box office grosses will make up for the additional money spent on marketing is the big question.

Late last month, then-MPAA chair Bob Pisano and NATO president John Fithian signed a waiver allowing the Weinstein Co. to release the new version without having to wait 90 days from the time the R-rated version was pulled.

“We are thankful to the MPAA for their wisdom and swift action in approving the release of The King’s Speech PG-13 version,” TWC president of theatrical distribution and home entertainment Eric Lomis said.

Until a few years ago, there was no such provision for a waiver, meaning a distributor would have no choice but to wait 90 days. The King’s Speech marks the first time the waiver has been employed.

The only other time a film has been released in theaters with a new rating was in the case of Saturday Night Fever, but the PG version (the PG-13 rating did not exist then) came out months after the original R-rated film was out of theaters.

The Weinstein Co. believes the PG-13 version will generate box office revenues that otherwise would have been left on the table.

The King's Speech took in $23.5 million of its domestic haul since winning the Oscar in late February. But the theatrical run of the re-rated version should be relatively brief when it arrives on April 1, since the DVD debut of the original movie is slated for April 19, just over two weeks later, and most theater owners won't play a movie once it hits the home entertainment market.

The King’s Speech is one of the most successful independent films of all time, and a global blockbuster. In the U.S., the film has grossed $132.7 million for the Weinstein Co., which nabbed U.S. rights to the film before The King’s Speech started shooting.

Overseas, The King’s Speech has grossed north of $226 million.

Studios often resubmit films to the MPAA for a different rating for the DVD version.

Paul Release Date


'Paul' gets a Blu-ray release date
We've been given the official press release for the release of sci-fi comedy 'Paul' on Blu-ray. Will it have a steelbook edition? Will it contain an extra feature dedicated to pulling silly faces? All these questions and more answered below!






From the team that bought you Hot Fuzz and Shaun of the Dead comes an out-of-this-world gift for Father’s Day and the must-own comedy adventure of the year… PAUL. Comedy duo Simon Pegg and Nick Frost team up again in this inventive, laugh-out-loud film as Graeme (Pegg) and Clive (Frost); two sci-fi geeks who embark on an insane road trip that alters their universe forever. Join Graeme, Clive and Paul on their road-trip adventure as Working Title and Universal Pictures (UK) Ltd bring you the hilarious PAUL on two disc DVD, two disc Blu-Ray Triple Play and two disc Limited Edition Blu-ray Steel Book on 13 June 2011.

For the past 60 years, an alien named Paul (voiced by Seth Rogen; Superbad, Knocked Up) has been hanging out at a top-secret military base. When he discovers he's been taken prisoner, the quick-witted, smart-ass alien decides to escape the compound and hop on the first vehicle out of town-a rented RV containing Earthlings Graeme Willy (Pegg) and Clive Gollings (Frost) who are on a pilgrimage to America’s UFO heartland. Chased by federal agents and the fanatical father of a young woman that they accidentally kidnap, Graeme and Clive hatch a fumbling escape plan to return Paul to his mother ship. As the two nerds struggle to help, one little green man might just take his fellow outcasts from misfits to intergalactic heroes.

Co-written by Pegg and Frost, and directed by Greg Mottola (Superbad),PAULfeatures a fantastic supporting cast of Hollywood actors including Jason Bateman (Up in the Air, Juno), Bill Hader (Forgetting Sarah Marshall, Superbad) and Kristian Wiig (Despicable Me, Knocked Up). Packed with brilliant special features, PAUL is the perfect comedy to share with your dad this Father’s Day on DVD and Blu-ray Triple Play!

The King's Speech Case Study

Thursday, 7 April 2011

Audience and Institutions Exam Questions

Exam Questions
1. Eric Fellner, who heads Working Title Films argues, "It's not the film industry, it's the film business".
To what extent to you agree with this statement?

2. "Media production is dominated by global institutions, which sell their products and services to national audiences." To what extent do you agree with this statement?

3. To what extent is production, marketing and distribution important for an institution's success in the British marketplace?

4. How important is technological convergence for institutions and audiences within a media area which you studied?

5. To what extent have audiences influenced and affected an institution which you have studied?

6. Discuss the issues raised by an institution's need to target specific audiences within a media industry which you have studied.

7. To what extent has exhibition and exchange affected an institution which you have studied?

The King's Speech - Production and Marketing

The Major issues facing the British Film makers


Read the article below and create a blog post summarising the key points Tom Hooper makes about Film making today. Re watch what the Director of Kick Ass said and compare their views on the future of the industry


The Kings Speech
What do you think is the biggest challenge that the British film industry faces today?
Tom Hooper: Well, it’s interesting, I’ve lived through a really fascinating revolution. So I started marking films when I was 13 and when I was 13 there was no digital, you couldn’t shoot anything digitally because it didn’t exist yet so I had to shoot on film and I could only make films silently because I couldn’t afford to do sound and from four minutes of film I could maybe make a film that was two minutes log. And now what is extraordinary is that my i-phone has an HD camera on it with sync sound so all of us have the opportunity to make some kind of film for almost nothing if not nothing. The interesting thing is that I thought seeing this revolution happen there was going to be this big revolution where there would be a lot more films being made and being made a lot more cheaply. But the sad thing is that what hasn’t changed is the cost of marketing a film to the public. I’ll give you an example of the King’s Speech is being released in the US. The budget of our film was about 15 million dollars – at the very least they’ll probably spend 25 to 30 million marketing it America so they are going to spend almost double the cost of production on the cost of selling it and that is just in one country. So the sad thing about it is that there is still a kind of lock down on who gets to make films that reach everyone because even if you do effectively make your film for nothing, for a distributor they’ve still got to look at a huge amount of money to get the film out to everyone. So the revolution that I expected when the digital age came when I thought filmmaking would be very democratic hasn’t quite taken off. And the other thing that stopped that happening is unfortunately the star system, which still hasn’t gone away. In the end one of the ways to get the bandwidth to get people to pay attention to your films is to get a big star and that remains expensive.


Colin Firth: I think its very interesting listening to what Tom is saying and I think doing things does unlock the imagination and advance creativity, it doesn’t come from nothing. You can’t sit and wait for inspiration – it doesn’t work. It’s certainly true that you can make a film cheaply; I keep finding films that my nine-year old made on my flip phone. He’s at it, he’s doing it and he’s developing something that while is certainly entertaining for him could also be a skill, a story telling skill. I was thinking while Tom was talking about how now anyone can make a film for almost nothing but its not happening because you also have to be rather good at it, there has to be a skill in place for it to work. But you achieve that by doing exactly what Tom has just said and what you now have which is a gift that my generation didn’t have quite so much access to is stuff that you can do it on. We’ve always had pencil and paper but now we have filmmaking materials at our fingertips.
Tom Hooper: The other thing that is extraordinary is that you can make a film and you have the right to post it on YouTube.
Colin Firth: Yes you can release it yourself.
Tom Hooper: You can put it out in public and get some people seeing it and that’s an unbelievable revolution. Again, in the old days I made my films but no one saw them apart from my family them because how would anyone see them.

Wednesday, 6 April 2011

Exhibition Mind Map