Thursday 25 November 2010

The Times on The Soloist





The Soloist
Talented and troubled: the true story of the homeless classical musician who was given a second chanceToby Young


When Steve Lopez, a journalist for the Los Angeles Times, stumbled across a homeless man who claimed to have studied music at a New York conservatory he thought there might be a column in it. He did some research and, sure enough, Nathaniel Ayers had attended the Juilliard School. Lopez’s collection of columns about Ayers formed the basis of a book published last year that has now been adapted for the screen.

The Soloist arrives in British cinemas after a troubled history in America, where it was originally scheduled for release last November. Paramount Pictures, the studio with the US distribution rights, decided to put its end-of-year marketing muscle behind Revolutionary Road and Benjamin Button instead, clearly regarding them as more promising Oscar bait. The Soloist’s American release was pushed back to April of this year and it was pronounced dead on arrival at the box office, failing to hold its own against more commercial offerings.

This must have infuriated Working Title’s Tim Bevan and Eric Fellner, who co-produced the film with DreamWorks, as well as Joe Wright, who was probably hoping for a Best Director nomination.

Wright’s ambition is on full display in The Soloist, at times threatening to upstage the performances of Robert Downey Jr as Lopez and Jamie Foxx as Ayers. There’s a cringeworthy sequence in which Wright attempts to convey just how noble and unbroken the homeless man’s spirit is by intercutting his violin playing with shots of pigeons flying over LA.

Wright’s self-advertising style is at odds with the downbeat message of the film, which urges us to show some humility in the face of intractable social problems such as homelessness. Lopez struggles to get Ayers back on his feet, finding him an apartment and landing him a gig at Disney Hall, the home of the Los Angeles Philharmonic.

But Ayers is in two minds about whether he wants to be helped, not least because he’s schizophrenic. Lopez imagines that Ayers is just down on his luck and all he needs is a big break to achieve his dream. In fact, he has a history of mental illness and has already squandered several opportunities.

The Soloist was adapted for the cinema by Susannah Grant, who was Oscar- nominated for her screenplay of Erin Brockovitch, and she tries to make a virtue out of the story’s unconventional shape. “Life is more complicated than it appears to be in the movies,” she seems to be saying, and it’s difficult to escape the feeling that she and her collaborators regard themselves as superior to the purveyors of similar, more simple-minded fare, such as A Beautiful Mind. The problem is that audiences are so accustomed to a big emotional payoff at the end of stories such as this that the lack of one feels wrong, as though we’ve been cheated of our rightful reward after sitting through all the depressing stuff about homelessness and schizophrenia.

Ultimately, you don’t leave the cinema with a rueful but satisfying sense of just how disappointing life can be. You just feel disappointed.

To be fair to the makers of The Soloist, this is a true story and they evidently felt it would be improper to depart too far from the facts. Nevertheless, they have given themselves some creative latitude in their characterisation of Lopez, who is portrayed as a divorced dad, estranged from his only son. The strategy here is to try to give him the redemptive character arc that Ayers lacks, presenting him as being morally transformed by his relationship with the homeless man. But the film-makers lack the courage to see this through. By the end of the story Lopez doesn’t seem like a reformed character, more a do-gooder who recognises that there’s a limit to just how much good he can do.

Ultimately, the reason that The Soloist fails is because the writer and the director have been bamboozled by the seriousness of the subject matter. They don’t want to give the impression that homelessness can be wished away by the wave of a conductor’s baton and, consequently, they eschew all the usual Hollywood fairy dust. But you can’t expect audiences to endure all this grim social realism without tossing in a bit of magic at the end — not if you want your reach to extend beyond the arthouse. The Soloist reminded me of that old Woody Allen joke: Why are New Yorkers always so depressed? Because the light at the end of the tunnel is New Jersey.

The Soloist Advertising

Paramount's 'The Soloist' Buys Into ABC's Oscar Show
by Wayne Friedman and David Goetzl

One of the first film commercials for ABC's "Academy Awards" broadcast will come from Paramount Pictures' "The Soloist," according to executives close to the company.

The upscale, emotional film about a homeless schizophrenic man who is also a talented violinist seems like the perfect fit for the Oscars' mostly older female audience. Media executives say the pricing for a 30-second commercial in the show is now $1.4 million--lower than the initial $1.8 million ABC was asking from TV advertisers before the economy took a turn for the worse in the fourth quarter last year.

The Academy of Television Arts and Sciences lifted the long-rooted ban on movie commercials this year with the hope that studios would clamor to buy up what was the ultimate consumer/viewer combination-- people who love films watching the highest-profile TV film award show.

While movie studios are naturally enamored, movie media executives note there are typically few big theatrical releases that target mostly an upscale women audience in the spring. "The Soloist" is scheduled to for an April 24 release.

Big wide-release movies targeting many diverse demographic groups typically buy up the Super Bowl--including many big summer tentpole movies. But many of those movies target young males who show up in droves to watch football--but don't typically watch the Oscars broadcast.

Given this reality, and the current state of the TV advertising economy, studio media executives said ABC has had a difficult time in selling the Oscars, thus the discounting of ad time. Last year, one of the Oscars' longtime major sponsors--General Motors--said it wasn't buying the event in 2009.

Sony, MGM and Lionsgate won't buy spots in the 2009 telecast, sources said. But other major studios--Warner Bros., Universal Pictures, and Walt Disney--still appear to be likely buyers. Advertising Age reported that Disney/Pixar has bought a spot for the upcoming animated film "Up."

Although movies are now allowed to buy commercials in shows, there are a host of restrictions to prevent studios from appearing to capitalize on the award proceedings. For instance, studios can only advertise a movie that is released after the Oscar broadcast; no commercial can be for a sequel/prequel of a movie. Studios are only allowed to advertise one film and one spot in the broadcast.

"The Soloist" is based on the true story of a Los Angeles Times columnist (played by Robert Downey Jr.) who befriends a homeless musician played by Jamie Foxx.

An ABC spokeswoman had no comment. A Paramount spokesperson would not confirm the studio's plans. The Oscars will air on ABC on Feb. 22.

The Soloist Production Notes

Soloist Production Notes

Monday 22 November 2010

Making the Soloist Questions



1. Who produced 'The Soloist'?
2. What did Steve Lopez question about the film from the start?
3. When did the producers meet Nathaniel?
4. Where were the real life locations of the film?
5. What was Susannah Grant's aim when screen writing?
6. Why was Joe Wright apprehensive about making the film?
7. What does Robert Downey Jr say about the role of Nathaniel?
8. Why did Joe Wright want authentic locations and authentic people in his film?
9. How long did the set designers have on location to build the set?
10. What process did the actors go through to ensure that the acting was authentic?
11. What comments are made about the ending by Susannah Grant and Russ Krasnoff?

Tuesday 2 November 2010

Link to Production Flow Chart

Use the following link to produce a flow chart of the production process. Make specific examples from Working Title, Warp and Hollywood films.

www.skillset.org/film/business